The Small Gifts That Stick

Ask anyone about a gift they still remember years later and they will almost never name the most expensive thing they received. They will name the one that was specific, the one that arrived at the right moment, the one that said something only the sender could have known.

Scale is not the variable. Attention is.

A five pound coffee voucher sent on a hard Monday will outlast a hundred pound hamper sent on a generic Tuesday. Keep that ratio in mind the next time you open Vouch to send something.