Writing Voucher Messages That Land

A voucher without a note is a transaction. A voucher with a note is a gift. The difference is about thirty seconds of writing.

Skip the platitudes. Skip the phrases you have seen on a hundred cards. Write the sentence you would say to them in person, then stop. The shorter it is, the more real it sounds.

If you freeze up, try finishing one of these: I picked this because, I hope this reminds you of, I wanted you to have. One of them will pull a real sentence out of you.